Product Manager, Renal
Reports to Marketing Manager
Located in Bridgewater, NJ

Nipro Medical Corporation is a subsidiary of Nipro Corporation Japan, established in 1954 and a world market leader in healthcare with over 33,000 employees around the globe. We are committed to delivering innovative, high- quality solutions in the form of renal, medical-surgical, and vascular products. This fundamental objective drives us to develop cutting-edge, value-added products for healthcare professionals that are safe, effective, and easy to use.

As an integral part of a vast global manufacturing network, Nipro Medical Corporation's North America division is responsible for managing the sales, marketing, and business operations of the United States and Canada – unified in our commitment to improving patient care and quality of life.

About the Role:

As Product Manager, you will be responsible for developing and implementing marketing initiatives and programs to drive growth and profitability for all renal products – existing and to come – within the organization.

In this role, you will report to the Marketing Manager and will work cross-functionally on market development, product life cycle management, marketing analytics, clinical and customer segmentation, events and lead generation, and collateral creation while working closely with internal and external stakeholders.

A successful candidate should possess strong marketing and clinical proficiency, cross-functional leadership skills, and abilities to synthesize solutions and recommendations for assigned projects. This role leads and supports both strategic, tactical, and scientific marketing activities.

Essential Functions:

As market strategist & analyzer:

  • Collaborate with both external and internal stakeholders (e.g. sales, clinical, finance, RAQA, legal, R&D, and healthcare professionals)
  • Lead projects and programs to bolster existing accounts and increase market development in new territories – focused on growing Nipro’s overall renal market share
  • Analyze and articulate market attractiveness, competitor activity, clinical opportunities, growth factors, risks, and mitigation efforts
  • Monitor the competitive landscape and learn competitive technologies, products, strategies, strengths, and weaknesses
  • Create and execute comprehensive competitive responses and objection handling plans

As product expert & presenter:

  • Function as a central resource for product-related inquiries
  • Author original content in the form of marketing collateral and training material destined for internal and external audiences
  • Upgrade existing content as needed and across all channels/platforms 
  • Together with sales and clinical teams, host meetings for healthcare professionals with a focus on scientific and clinical marketing
  • Conduct sales training to new hires and for ongoing educational efforts
  • Support field activities such as demos, hands-on workshops, education, and lead generation
  • Develop external executive presentations with quantitative arguments and qualitative data

As scientific & clinical marketing specialist:

  • Demonstrate a general command of clinical literature and hemodialysis, as well as knowledge of regulatory and compliance procedures in medical and healthcare marketing
  • Design, develop, and implement scientific/clinical-focused marketing plans, presentations, and collateral for new and established products
  • Analyze current scientific market advancements, competitor news, studies, etc. to develop strategies to support business goals and objectives
  • Collaborate with the Renal sales and clinical teams to provide solution-specific tactical marketing plans

As relationship-builder:

  • Identify and establish relationships with Key Opinion Leaders (KOLs) while working with the sales team to develop product advocates
  • Manage relationships with professional societies
  • Attend regional and national events, tradeshows, conferences, meetings, etc.

As a willing, organized, collaborative partner:

  • Work cohesively and collaboratively with marketing communications to build the brand, deliver messaging and marketing tools, create awareness and buzz to generate market pull
  • Plan, execute, and track projects in timely and effective manner
  • Contribute to the achievement of sales goals and track the marketing expense budget for renal activities
Supervisory Responsibilities:

This position does not have direct report

Travel Required:

Up to 20% travel with overnight stay(s) may be required

Education & Certification Requirements:
  • Undergraduate degree required
  • Degree in scientific discipline is preferred
  • Advanced degree is a plus
Experience & Required Skills:
  • 3-5 years of experience in marketing, product management, clinical education, sales, or related business management role
  • Experience speaking and presenting to clinical profiles, dialysis nurses, techs, biomeds, etc.
  • Experience with medical device sector, preferably related to nephrology, dialysis, vascular access, etc.
  • Demonstratable record of success working in a team environment
  • Proven ability to drive success in an entrepreneurial organization, working with different internal and external/customer cultures
  • Proven drive, proactivity, and willingness to succeed in an entrepreneurial organization
  • Proven analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches
  • Proven strengths in multi-tasking and project management
  • Excellent communication and interpersonal skills
EEO Statement:

Nipro Medical Corporation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any time without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Work Authorization:

Must be able to provide proof of eligibility to work in the United States at time of hire

Physical Demands & Working Conditions:
  • This role operates in a professional open office environment; this role routinely uses standard office equipment such as computers and phones
  • Prolonged sitting at a desk and using of computer equipment may be necessary
Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Apply Now